BRINGING THE VOICE OF THE CUSTOMER TO PRICING, FROM HONG KONG
Mike has a long and distinguished career of bringing the voice of the customer to business issues. He solves business users’ marketing challenges (including pricing) via insightful, actionable customer insight using big data (to answer who and what?) and custom research (t0 answer why?).
Mike has extensive experience conducting pricing work in many industries across many countries, with an emphasis on developing markets and the Asia-Pacific, in both B2B and B2C contexts.
Advertising & Promotion | Banking & Finance | Building & Construction | Charity / Not-for-Profit | Consulting Services | Consumer Durable Goods | Consumer Packaged Goods | Hair & Beauty | Hospitality | Internet Services | IT Products & Services | Marketing & Market Research | Retail | Telecommunications | Transport, Logistics & Storage | Travel & Accommodation | Utilities (Gas, Water, Electricity)