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  • Pricing Pulse | May 2019

    May, 20, 2019

    Welcome to the May 2019 monthly wrap-up on what’s going on in the world of Pricing, Behavioural Economics and Business Model Monetization. This month, we’re primarily talking about subscriptions, subscriptions and more subscriptions, because, let’s face it, there is really nothing you can’t buy on a subscription these days (even cartoons). In the USA, where […]

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  • Pricing Pulse | March 2019

    Mar, 30, 2019

    Welcome to a new monthly wrap up on what’s going on in the world of Pricing, Behavioural Economic and Business Model Monetisation. Unbundling of Airfares: The Endgame? Last year, airlines in the US (American, Delta, United) introduced a new class of travel. For years, they have resisted the temptation to call the main cabin “economy” […]

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  • When Pricing Research Meets Net Promotor Score

    Mar, 27, 2019

    There’s no such thing as a pricing laboratory. There’s only the real world to test prices in. So why bother with pricing research at all then? The simple answer is ‘because it’s better than nothing’. Pricing research can cost you a packet, or it can be dirt cheap. One of the easiest and cheapest methodologies […]

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